Case Study

TBC Bank's Non-Financial Services Strengthen Georgian SME Clients

April 17, 2017

The TBC Bank case study demonstrates how one of Georgia’s largest, most successful banks introduced a new approach in its market. By designing a unique, non-financial services (NFS) program focused on Georgian SMEs, TBC Bank added value for its clients and achieved better results, both financially and non-financially. The study analyzes the strategic decisions and key milestones involved in launching and implementing the program between 2012 and 2015.